B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- email click rate lift for Email marketing (emails containing video) (2025)
Incorporating videos in emails can potentially increase click rates by 65%.
- Claim states videos 'can potentially' increase click rates
- Source cites general industry benchmark without direct attribution
Lighthouse Research Team
Last verified:
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Source Article
10 Email Marketing Trends You Should Implement Today (2025)
Hey there, email enthusiasts!
Let’s face it, crafting captivating emails can feel like juggling flaming chainsaws in a clown costume. (Okay, maybe that’s a bit dramatic, but you get the picture.)
Staying on top of email marketing trends can make this daunting task a whole lot easier and way more eff…
Methodology
Blog citing unpublished research; original source not attributed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing (emails containing video): 65% email click rate lift. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-email-click-rate-lift-65
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<blockquote cite="https://lighthousedata.io/data/video-email-click-rate-lift-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- email click rate lift for Email marketing (emails containing video)<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/video-email-click-rate-lift-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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