B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59.99%
59.99% -- email click rate lift for Segmented email campaigns vs non-segmented campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59.99%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://exclusiveblueprint.com/5-effective-ways-to-drive-email-engagement-through-segmentation/ ↗
Source Article
5 Effective Ways to Drive Email Engagement Through Segmentation - EXCLUSIVE BLUEPRINT
Many marketers already recognize email marketing as an effective means of achieving sales and marketing goals. For example, they commonly make use of browsing history and previous online behavior to target prospects and send them personalized Email messages. However, they can only succeed if they ar…
Original Research
Kissmetrics
· Original study ↗
Methodology
Blog article citing Kissmetrics data; no methodology, sample, or study date stated. Figure is an upper bound ('up to') comparing segmented vs non-segmented campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns vs non-segmented campaigns: 59.99% email click rate lift. Source: Kissmetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-campaigns-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-email-campaigns-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.99%</strong> -- email click rate lift for Segmented email campaigns vs non-segmented campaigns<br><small>Source: Kissmetrics (2026) · <a href="https://lighthousedata.io/data/segmented-email-campaigns-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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