B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8.39%
8.39% -- email click rate lift for Fairphone email campaigns including Trustpilot logo and stars (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier A
https://au.business.trustpilot.com/customer-stories/ecommerce/how-fairphone-uses-trustpilot-reviews-… ↗
Source Article
How Fairphone uses Trustpilot reviews for production innovation
Original Research
Trustpilot
· Original study ↗
Methodology
Self-reported by Max Seabrooke, Customer Experience Lead at Fairphone; lift versus emails without Trustpilot content; no explicit test date stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fairphone email campaigns including Trustpilot logo and stars: 8.39% email click rate lift. Source: Trustpilot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fairphone-email-click-lift-trustpilot-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fairphone-email-click-lift-trustpilot-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.39%</strong> -- email click rate lift for Fairphone email campaigns including Trustpilot logo and stars<br><small>Source: Trustpilot (2026) · <a href="https://lighthousedata.io/data/fairphone-email-click-lift-trustpilot-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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