B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- email click rate lift for segmented email campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growigami
Primary
Tier B
https://growigami.com/glossary/email-segmentation ↗
Source Article
Email Segmentation — defined | Growigami
Segmentation Is the Difference Between Email Marketing and Spam
Sending the same email to your entire list is not marketing — it is hoping. Segmentation is how you turn a database of contacts into groups of people who share a context, so you can write messages that feel relevant rather than generic.…
Original Research
Growigami
· Original study ↗
Methodology
Comparison of segmented vs non-segmented campaigns; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 50% email click rate lift. Source: Growigami (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-click-lift-50
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<blockquote cite="https://lighthousedata.io/data/segmented-email-click-lift-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email click rate lift for segmented email campaigns<br><small>Source: Growigami (2025) · <a href="https://lighthousedata.io/data/segmented-email-click-lift-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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