B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- generative ai adoption rate for YouTube video creators (2025)
According to YouTube, 92% of video creators use generative AI in their creative process.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouTube
Primary
Tier B
https://www.clarkinfluence.com/post/influencer-marketing-trends-in-2025 ↗
Source Article
CLARK INFLUENCE | Post
5 Influencer Marketing Trends in 2025 🇫🇷
Dernière mise à jour : 30 nov. 2025
Back in 2023, Clark Influence forecasted several key shifts for influencer marketing in 2024, including the rise of creators beyond social media platforms, the evolution of creators into "employees," and the transformation …
Original Research
YouTube
· Original study ↗
Methodology
Attributed to YouTube
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube video creators: 92% generative ai adoption rate. Source: YouTube (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-creators-generative-ai-usage-2025
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<blockquote cite="https://lighthousedata.io/data/video-creators-generative-ai-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- generative ai adoption rate for YouTube video creators<br><small>Source: YouTube (2025) · <a href="https://lighthousedata.io/data/video-creators-generative-ai-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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