B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- customer spend increase for veteran retail customers (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://blog.glia.com/5-reasons-repeat-customers-valuable-customers/ ↗
Source Article
5 Reasons Why Repeat Customers Are the Most Valuable Customers
After an influx of new customers, you may be tempted to move on and focus all your efforts on additional sales. Resist the impulse. Focusing too much on customer acquisition as opposed to customer retention can harm your business.
Getting new customers can cost up to 10 times more than keeping and g…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company study; veteran customers vs those with six months or fewer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
veteran retail customers: 70% customer spend increase. Source: Bain & Company (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/veteran-retail-spend-70-more
HTML Embed
<blockquote cite="https://lighthousedata.io/data/veteran-retail-spend-70-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer spend increase for veteran retail customers<br><small>Source: Bain & Company (2019) · <a href="https://lighthousedata.io/data/veteran-retail-spend-70-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.