B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- customer spend increase for omnichannel shoppers vs single-channel (2024)
Omnichannel shoppers spend 15-30% more than single-channel customers.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The End of Pure DTC? Why the Smartest Brands Are Going Omnichannel
Relying only on direct-to-consumer (DTC) sales is no longer enough. Brands are switching to omnichannel strategies - combining online and offline sales - to meet changing customer habits and boost growth. Here’s why:
- DTC challenges: Rising ad costs and slowing online sales growth make it harder fo…
Methodology
Range 15-30%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
omnichannel shoppers vs single-channel: 15% customer spend increase. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-spend-premium-15-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omnichannel-spend-premium-15-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customer spend increase for omnichannel shoppers vs single-channel<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/omnichannel-spend-premium-15-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.