B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- customer spend increase for engaged customers (2026)
Customers who engage spend 23% more.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sparrowdesk.com
Primary
Tier C
https://www.sparrowdesk.com/blogs/customer-engagement-platform ↗
Source Article
What Is a Customer Engagement Platform? Benefits & Use Cases
By Sneha Arunachalam
Updated on Feb 6, 2026
Customer engagement platform explained: Definition, features & value
Customer engagement platform explained: Definition, features & value
Customers don’t judge you by one interaction anymore. They judge you by how every conversation feels across channels, …
Original Research
sparrowdesk.com
· Original study ↗
Methodology
Unattributed vendor blog stat; customers who engage spend 23% more
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
engaged customers: 23% customer spend increase. Source: sparrowdesk.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customer-spend-increase
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<blockquote cite="https://lighthousedata.io/data/engaged-customer-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- customer spend increase for engaged customers<br><small>Source: sparrowdesk.com (2026) · <a href="https://lighthousedata.io/data/engaged-customer-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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