B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23,000,000
23,000,000 -- campaign impressions for Verano cannabis brand campaign (Fyllo) (2023)
The Verano brand advertising campaign generated over 23 million impressions during its run.
- Reported as 23M+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23,000,000
Unit
Count
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fyllo
Primary
Tier B
https://hellofyllo.com/resources/success_story/marketing-solutions/verano-says-yes-to-brand-advertis… ↗
Source Article
Verano says "yes" to brand advertising
23M+
Impressions during campaign run
75k+
Clicks in brand awareness
2x
CTR against benchmark
3%
+ Lift In brand awareness
Goals
Help consumers recognize Verano as a cannabis brand that exists to prove cannabis can and should be better
Address objections and remediate barriers uncovered in research w…
Original Research
Fyllo
· Original study ↗
Methodology
Vendor case study reporting digital ad campaign delivery
Methodology documented
Segmentation
IndustryCannabis
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Verano cannabis brand campaign (Fyllo): 23,000,000 campaign impressions. Source: Fyllo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verano-campaign-impressions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/verano-campaign-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23,000,000</strong> -- campaign impressions for Verano cannabis brand campaign (Fyllo)<br><small>Source: Fyllo (2023) · <a href="https://lighthousedata.io/data/verano-campaign-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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