B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33
33 -- return on ad spend for 85-year-old historic music venue (2026)
Certain shows at an 85-year-old historic music venue achieved a 33X return on ad spend when marketing focused on the venue itself.
- Represents peak performance for individual shows within the season, not the average return across all 74 shows
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33
Unit
Multiple
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bauer Entertainment Marketing
Primary
Tier B
https://bauerem.com/why-shows-dont-sell-tickets ↗
Source Article
Why Shows Don't Sell Tickets: 6 Fixes That Aren't More Promotion | Bauer Entertainment Marketing
When a show isn't selling, the instinct is to spend more on promotion. That's the wrong move.
More often than not, the offer underneath the marketing is what's broken. The price, the timing, the urgency, the value, or how the venue itself is being framed. More promotion won't fix it. In fact, it can…
Original Research
Bauer Entertainment Marketing
· Original study ↗
Methodology
Agency case study; top-performing shows in venue-brand-led season
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
85-year-old historic music venue: 33 return on ad spend. Source: Bauer Entertainment Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/venue-led-season-33x-roas
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<blockquote cite="https://lighthousedata.io/data/venue-led-season-33x-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33</strong> -- return on ad spend for 85-year-old historic music venue<br><small>Source: Bauer Entertainment Marketing (2026) · <a href="https://lighthousedata.io/data/venue-led-season-33x-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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