B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- inbox placement rate for Global legitimate marketing emails (all senders) (2026)
Validity's 2026 Benchmark Report found global inbox placement averaged 83%.
- Figures cited from Validity's 2026 Benchmark Report within a third-party blog post.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://www.leadpipe.com/blog/instantly-ai-pricing/ ↗
Source Article
Instantly.ai Pricing 2026: Plans, Costs & Hidden Fees
Instantly.ai looks cheap at the entry tier. $47/mo for unlimited inboxes and warmup is a real number. Here’s what it actually costs once you add the pieces you need - Leads database, extra credits, DFY domains, capacity add-ons - and what your bill looks like the month you try to run outbound at sca…
Original Research
Validity
· Original study ↗
Methodology
Cited in Leadpipe blog post from Validity's 2026 Email Deliverability Benchmark Report; article notes one in six legitimate emails misses the primary inbox. Original report not directly consulted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global legitimate marketing emails (all senders): 83% inbox placement rate. Source: Validity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/validity-2026-global-inbox-placement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/validity-2026-global-inbox-placement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- inbox placement rate for Global legitimate marketing emails (all senders)<br><small>Source: Validity (2026) · <a href="https://lighthousedata.io/data/validity-2026-global-inbox-placement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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