B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83.1%
83.1% -- inbox placement rate for global email senders (2025)
The global average inbox placement rate across tested providers is 83.1%.
- Based on tested mailbox providers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arphost.com
Primary
Tier B
https://arphost.com/email-deliverability-best-practices/ ↗
Source Article
Email Deliverability Best Practices: Guide for IT Pros
Your application sends a password reset. The user clicks twice, waits, checks spam, and opens a support ticket. Finance sends an invoice notice, but the message lands in junk and payment stalls. Ops rotates an alert address, and the new server starts mailing from a hostname with broken DNS. None of …
Original Research
arphost.com
· Original study ↗
Methodology
Aggregate across tested email providers; source article citing industry data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 83.5% | |
| 2025 (current) | 83.1% | -0.5% |
| 2026 | 83.5% | +0.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global email senders: 83.1% inbox placement rate. Source: arphost.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-average-inbox-placement-83-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-average-inbox-placement-83-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.1%</strong> -- inbox placement rate for global email senders<br><small>Source: arphost.com (2025) · <a href="https://lighthousedata.io/data/global-average-inbox-placement-83-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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