B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83.5%
83.5% -- inbox placement rate for global email marketing industry (2025)
The global average inbox placement rate across the email marketing industry is 83.5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83.5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GDA Digital Solutions
Primary
Tier C
https://blog.automatedsalesmachine.com/email-marketing-platform-for-small/ ↗
Source Article
The Essential Guide to Choosing an Email Marketing Platform for Small Business - The Conversion Feed
Email marketing platform for small business selection should not be complicated. But it often is. Walk through any small business forum and you will find owners staring at two dozen options, each promising AI-powered this and omnichannel that. They are not asking whether email works. They are asking…
Original Research
GDA Digital Solutions
· Original study ↗
Methodology
Industry average cited by GDA Digital Solutions
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
global email marketing industry: 83.5% inbox placement rate. Source: GDA Digital Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-inbox-placement-83-5-percent
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<blockquote cite="https://lighthousedata.io/data/global-inbox-placement-83-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.5%</strong> -- inbox placement rate for global email marketing industry<br><small>Source: GDA Digital Solutions (2025) · <a href="https://lighthousedata.io/data/global-inbox-placement-83-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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