B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$2,600,000,000
$2,600,000,000 -- mobile ad spend for US advertisers (2012)
eMarketer estimated that US advertisers would spend over $2.6 billion on mobile advertising in 2012.
- Estimated figure
- Stated as 'over $2.6 billion'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2,600,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Vast-Majority-of-Ad-Sellers-Offer-Mobile-Display/1009443 ↗
Source Article
Vast Majority of Ad Sellers to Offer Mobile Display
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Methodology
Source: eMarketer estimate
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertisers: $2,600,000,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us_mobile_ad_spend_2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us_mobile_ad_spend_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,600,000,000</strong> -- mobile ad spend for US advertisers<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/us_mobile_ad_spend_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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