B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2,000,000,000
$2,000,000,000 -- mobile ad spend for India mobile advertising (2022)
Mobile ad spending in India will grow 27% in 2022, superseding US$2 billion.
- Projected/superseding US$2 billion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2,000,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier B
https://martechasia.net/news/the-top-priorities-of-indian-marketers-for-2022-report/ ↗
Source Article
The top priorities of Indian marketers for 2022 | MartechAsia
This industry pulse report of Integral Ad Science shows the top priorities in India this 2022 and the ad fraud concerns marketers face.
The top priorities of Indian marketers are mobile and social media for 2022. While these marketing technologies or martech platforms attract the rapid deployment of…
Original Research
martechasia.net
· Original study ↗
Methodology
IAS India Edition 2022 Industry Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India mobile advertising: $2,000,000,000 mobile ad spend. Source: martechasia.net (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-mobile-ad-spend-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-mobile-ad-spend-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,000,000,000</strong> -- mobile ad spend for India mobile advertising<br><small>Source: martechasia.net (2022) · <a href="https://lighthousedata.io/data/india-mobile-ad-spend-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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