B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$1,100,000,000
$1,100,000,000 -- mobile ad spend for advertisers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,100,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Smartphone-Users-Most-Engaged-with-Ads-While-Shopping/1008568 ↗
Source Article
Smartphone Users Most Engaged with Ads While Shopping
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertisers: $1,100,000,000 mobile ad spend. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,100,000,000</strong> -- mobile ad spend for advertisers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/mobile-ad-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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