B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$500,000,000
$500,000,000 -- mobile ad spend for Quick Serve Restaurant industry (US) (2019)
The US Quick Serve Restaurant industry was forecast to spend slightly over $500 million on local mobile advertising in 2019.
- Refers specifically to local advertising spend
- Source states spending is 'slightly over $500 million' (12.8% of local ad spend)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$500,000,000
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/local-advertising-quick-serve-restaurants-expected-hit-4-billion-… ↗
Source Article
Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting, According to New BIA Vertical Report
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA ADVantage 2019 U.S. Ad Forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Quick Serve Restaurant industry (US): $500,000,000 mobile ad spend. Source: BIA Advisory Services (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qsr-mobile-ad-spend-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qsr-mobile-ad-spend-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500,000,000</strong> -- mobile ad spend for Quick Serve Restaurant industry (US)<br><small>Source: BIA Advisory Services (2019) · <a href="https://lighthousedata.io/data/qsr-mobile-ad-spend-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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