B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,200,000,000
$3,200,000,000 -- mobile ad spend for U.S. mobile advertising (2012)
Total U.S. mobile ad spending was $3.2 billion in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,200,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://bia.com/press-releases/u-s-mobile-local-ad-revenues-expected-to-reach-9-1-billion-in-2017/ ↗
Source Article
U.S. Mobile Local Ad Revenues Expected to Reach $9.1 Billion in 2017
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey U.S. Local Media Forecast (2012-2017)
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
U.S. mobile advertising: $3,200,000,000 mobile ad spend. Source: BIA/Kelsey (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-total-mobile-ad-spend-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-total-mobile-ad-spend-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,200,000,000</strong> -- mobile ad spend for U.S. mobile advertising<br><small>Source: BIA/Kelsey (2012) · <a href="https://lighthousedata.io/data/us-total-mobile-ad-spend-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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