B Evidence Grade B Graded under review Safe to Cite Aging

10%

10% -- retail media spend growth rate for US retail media (2024)

Name: Retail Media Spend Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2024 · Forbes / Nielsen

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Attribution: Forbes / Nielsen View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2024

Entity

US retail media

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forbes / Nielsen Primary Tier B

https://digital.marketing/blog/fashion-apparel-digital-marketing ↗

Confidence: 28/100 Vintage: 2024 Channel: Wayback

Source Article

Fashion & Apparel Digital Marketing Statistics & Market Research Report

Fashion & Apparel marketing in 2025 is being reshaped by three converging trends: acquisition strategy rebalancing, creator-first media, and value-plus-values consumer priorities. - Market size + maturity: Fashion is a mega, mature category (global apparel TAM about $1.75T in 2024, forecast to $2.31…

Original Research

Forbes / Nielsen · Original study ↗

Methodology

CAGR cited via Forbes / Nielsen

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

US retail media: 10% retail media spend growth rate. Source: Forbes / Nielsen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retail-media-cagr-10pct

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<blockquote cite="https://lighthousedata.io/data/us-retail-media-cagr-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- retail media spend growth rate for US retail media<br><small>Source: Forbes / Nielsen (2024) · <a href="https://lighthousedata.io/data/us-retail-media-cagr-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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