B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- retail media spend growth rate for UK retail media (2025)
UK retail media grew 18% year-on-year to reach £3.8bn in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB UK
Primary
Tier B
https://www.dentsu.com/uk/en/blog/why-in-market-retail-media-targeting-is-not-enough-anymore ↗
Source Article
Why In Market Retail Media Targeting Isn
Written by Lala Asadova, Communications Executive
For years retail media has had a fairly straightforward job: find shoppers who are ready to buy and help brands convert them. It's an easy pitch: retailers sit closest to the point of purchase, they hold rich first-party data, and their platforms can…
Original Research
IAB UK
· Original study ↗
Methodology
Year-on-year growth rate cited from IAB UK data
Methodology documented
Segmentation
Industrymarketing
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Plain Text
UK retail media: 18% retail media spend growth rate. Source: IAB UK (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-retail-media-growth-2025
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<blockquote cite="https://lighthousedata.io/data/uk-retail-media-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- retail media spend growth rate for UK retail media<br><small>Source: IAB UK (2025) · <a href="https://lighthousedata.io/data/uk-retail-media-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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