B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- retail media spend growth rate for Spanish retail media market (2022)
Spending on Retail Media in Spain surged by 15% between 2021 and 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Dunnhumby
Primary
Tier B
https://shalion.com/blog/are-your-advertising-channels-shaping-buyer-behavior ↗
Source Article
Are your advertising channels shaping buyer behavior?
Are your advertising channels shaping buyer behavior?
According to an article released on Dunnhumby, every marketer grapples with a fundamental question: Are the advertising channels we choose influencing customer behavior? Whether it's the brand team, shopper marketing, or performance marketing, un…
Original Research
Dunnhumby
· Original study ↗
Methodology
Retail media ad spend growth in Spain, 2021-2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spanish retail media market: 15% retail media spend growth rate. Source: Dunnhumby (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spain-retail-media-spend-growth-15
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<blockquote cite="https://lighthousedata.io/data/spain-retail-media-spend-growth-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- retail media spend growth rate for Spanish retail media market<br><small>Source: Dunnhumby (2022) · <a href="https://lighthousedata.io/data/spain-retail-media-spend-growth-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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