B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- retail media spend growth rate for Italy retail media market (2025)
Retail media spending in Italy was expected to grow 27% in 2025.
- forecast / expected growth rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Politecnico di Milano (Milan Polytechnic) Observatory
Primary
Tier B
https://www.marsunited.com/retail-media-roundup-january-2026/ ↗
Source Article
Retail Media Roundup: January 2026 - Mars United
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe as they work to improve and expand their capabilities and services. We focus on the initiatives that are expected to impact…
Original Research
Politecnico di Milano (Milan Polytechnic) Observatory
· Original study ↗
Methodology
Expected year-over-year growth in Italian retail media spending for 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Italy retail media market: 27% retail media spend growth rate. Source: Politecnico di Milano (Milan Polytechnic) Observatory (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italy-retail-media-spend-growth-2025
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<blockquote cite="https://lighthousedata.io/data/italy-retail-media-spend-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- retail media spend growth rate for Italy retail media market<br><small>Source: Politecnico di Milano (Milan Polytechnic) Observatory (2025) · <a href="https://lighthousedata.io/data/italy-retail-media-spend-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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