B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- ad spend for U.S. micro drama apps on Snapchat (2025)
Snapchat accounted for 16% of U.S. micro drama app ad spending between January and September 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
eMarketer
Primary
Tier A
https://digiday.com/marketing/in-graphic-detail-the-rise-of-micro-dramas-that-are-attracting-big-ad-… ↗
Source Article
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention.
These mobile-first shows run just two to three minutes per episode a…
Original Research
eMarketer
· Original study ↗
Methodology
According to eMarketer, citing Sensor Tower.
Methodology documented
Segmentation
Industrymarketing
Channelrss_feed
Cite this stat
Plain Text
U.S. micro drama apps on Snapchat: 16% ad spend. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-micro-drama-ad-spend-snapchat-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-micro-drama-ad-spend-snapchat-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ad spend for U.S. micro drama apps on Snapchat<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/us-micro-drama-ad-spend-snapchat-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.