B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- ad spend for U.S. micro drama apps on Facebook (2025)
Facebook accounted for 25% of U.S. micro drama app ad spending between January and September 2025.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
eMarketer
Primary
Tier A
https://digiday.com/marketing/in-graphic-detail-the-rise-of-micro-dramas-that-are-attracting-big-ad-… ↗
Source Article
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention.
These mobile-first shows run just two to three minutes per episode a…
Original Research
eMarketer
· Original study ↗
Methodology
According to eMarketer, citing Sensor Tower.
Methodology documented
Segmentation
Industrymarketing
Channelrss_feed
Cite this stat
Plain Text
U.S. micro drama apps on Facebook: 25% ad spend. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-micro-drama-ad-spend-facebook-2025
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<blockquote cite="https://lighthousedata.io/data/us-micro-drama-ad-spend-facebook-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad spend for U.S. micro drama apps on Facebook<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/us-micro-drama-ad-spend-facebook-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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