B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- ad blocker usage rate for US internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beargroup.com
Primary
Tier C
https://www.beargroup.com/ideas/common-things-can-trigger-ad-blockers-your-website ↗
Source Article
Common Things that can Trigger Ad Blockers on Your Website
Original Research
beargroup.com
· Original study ↗
Methodology
Secondary citation; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 25.8% | |
| 2026 (current) | 25% | -3.1% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US internet users: 25% ad blocker usage rate. Source: beargroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-internet-users-ad-blocker-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-internet-users-ad-blocker-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad blocker usage rate for US internet users<br><small>Source: beargroup.com (2026) · <a href="https://lighthousedata.io/data/us-internet-users-ad-blocker-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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