B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
37%
37% -- ad blocker usage rate for global consumers (2024)
Over 37% of consumers worldwide use ad blockers.
- The source specifies 'over 37%' rather than exactly 37%
Lighthouse Research Team
Last verified:
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Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Influencer Marketing: Your Comprehensive Guide & Insights
Unlocking Influencer Marketing
The digital landscape is rapidly changing. Gen Z is increasingly gaining more purchasing power1, and there is a clear demand for new, engaging marketing platforms and channels.
Instagram is IN2 TikTok trends3 are taking off, and YouTube is everyone’s trusty infotainmen…
Methodology
Blog citing third-party research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 37% ad blocker usage rate. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-usage-worldwide-37pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-blocker-usage-worldwide-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ad blocker usage rate for global consumers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/ad-blocker-usage-worldwide-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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