B
Evidence Grade B
Graded
under review
Safe to Cite
Current
47%
47% -- ad blocker usage rate for 18 to 24 year-olds (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB/YouGov
Primary
Tier B
http://apexdrop.com/what-is-social-influencer-marketing/ ↗
Source Article
What Is Social Influencer Marketing?
Original Research
IAB/YouGov
· Original study ↗
Methodology
Study conducted by IAB/YouGov
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
18 to 24 year-olds: 47% ad blocker usage rate. Source: IAB/YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-usage-18-24-iab-yougov
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<blockquote cite="https://lighthousedata.io/data/ad-blocker-usage-18-24-iab-yougov" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ad blocker usage rate for 18 to 24 year-olds<br><small>Source: IAB/YouGov (2026) · <a href="https://lighthousedata.io/data/ad-blocker-usage-18-24-iab-yougov" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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