B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31.5%
31.5% -- ad blocker usage rate for global internet users (Q1 2024)
As of Q1 2024, 31.5% of internet users worldwide use advertising blockers regularly or sometimes while browsing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.5%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://ewhabrandcommunication.wordpress.com/2024/10/03/challengers-for-digital-marketers-to-overcom… ↗
Source Article
Challengers for digital marketers to overcome: privacy concerns, ad-blocking tools and content saturation
Challengers for digital marketers to overcome: privacy concerns, ad-blocking tools and content saturation
The development of digital technology has changed the world of marketing, providing organisations with unparalleled opportunity for reaching and connecting with customers. However, this technolo…
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko report on ad blocker usage statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet users: 31.5% ad blocker usage rate. Source: Backlinko (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-usage-rate-q1-2024
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<blockquote cite="https://lighthousedata.io/data/ad-blocker-usage-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.5%</strong> -- ad blocker usage rate for global internet users<br><small>Source: Backlinko (Q1 2024) · <a href="https://lighthousedata.io/data/ad-blocker-usage-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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