B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- ad blocker usage rate for US consumers (2025)
Over 40% of US consumers use ad blockers.
- The source text notes 'over 40%'.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Methodology
Figure cited from external research (footnote 10)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 40% ad blocker usage rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-40-percent-ad-blockers
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<blockquote cite="https://lighthousedata.io/data/us-consumers-40-percent-ad-blockers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ad blocker usage rate for US consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/us-consumers-40-percent-ad-blockers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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