B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

68%

68% -- zero click search share for US Google searches (2026)

Name: Zero Click Search Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · SparkToro / Similarweb

In the US, 68% of Google searches end without a click according to SparkToro and Similarweb data.

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Attribution: SparkToro / Similarweb View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2026

Entity

US Google searches

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SparkToro / Similarweb Primary Tier B

https://marketing.link/ru/obzor-novostej-v-oblasti-ii-i-marketinga-za-iyun-2026-goda/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Дайджест новостей об ИИ и маркетинге за июнь 2026 года

ОБЗОР НОВОСТЕЙ В ОБЛАСТИ ИИ И МАРКЕТИНГА ЗА ИЮНЬ 2026 ГОДА Marketing Link собрал все самые интересные новости за июнь: AI Max в Google Ads, новые AI-инструменты от Meta, LinkedIn и Pinterest, отчеты AI Overviews в Search Console и падение органических кликов. А также главные технологические новости …

Original Research

SparkToro / Similarweb · Original study ↗

Methodology

Share of US Google searches ending without any click; SparkToro/Similarweb data.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US Google searches: 68% zero click search share. Source: SparkToro / Similarweb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-google-zero-click-search-share

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<blockquote cite="https://lighthousedata.io/data/us-google-zero-click-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- zero click search share for US Google searches<br><small>Source: SparkToro / Similarweb (2026) · <a href="https://lighthousedata.io/data/us-google-zero-click-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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