B Evidence Grade B Graded under review Safe to Cite Recent

56%

56% -- zero click search share for Google Search (2025-05)

Name: Zero Click Search Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025-05 · Pew Research

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Attribution: Pew Research View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

56%

Unit

Percentage

Data Vintage

2025-05

Entity

Google Search

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pew Research Primary Tier B

https://kirro.io/ctr-industry-benchmarks ↗

Confidence: 53/100 Vintage: 2025-05 Channel: Deep Crawl

Source Article

CTR benchmarks by industry (2026 data)

A good click-through rate depends on where you’re measuring it. Google Search Ads average 6.64%. Display ads sit around 0.46%. LinkedIn hovers at 0.44%. Comparing your LinkedIn CTR to a Google Ads benchmark is like comparing your 5K time to someone’s bike race. Same sport, different rules. This post…

Original Research

Pew Research · Original study ↗

Methodology

Pew Research

Methodology documented

Segmentation

IndustryAll RegionGlobal RoleAll marketers Channelsearch

Cite this stat

Plain Text

Google Search: 56% zero click search share. Source: Pew Research (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-growth-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/zero-click-searches-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- zero click search share for Google Search<br><small>Source: Pew Research (2025-05) · <a href="https://lighthousedata.io/data/zero-click-searches-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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