B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search share for Web searches (Google search users) (2026)
About 60% of searches end without the user navigating to an external website (zero-click searches).
- Value is approximate ('about 60%')
- Secondary citation of Bain without specific study date or report title
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://influxjuice.com/zero-click-search-and-web3-how-to-get-found-without-the-click/ ↗
Source Article
Zero-Click Search and Web3: How to Get Found Without the Click
If you’re not sure what zero-click search means, today’s blog will rectify that and what it means for your business.
The old SEO story was simple. Rank, get clicks, get leads. Now the click is shrinking because Google answers more questions on the results page, and AI tools give people summaries bef…
Original Research
Bain & Company
· Original study ↗
Methodology
Blog cites Bain without naming a specific report title or publication date; value is rounded ('about 60%'); article itself undated, vintage inferred from 2026 references in the source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web searches (Google search users): 60% zero click search share. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-share-60pct-bain
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-share-60pct-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search share for Web searches (Google search users)<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-share-60pct-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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