B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- zero click search share for Google (2025)
Over 60% of Google searches end without a click to any website.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Multiple sources (unnamed)
Primary
Tier B
https://dashboa.com/nl/blog/seo-aeo-geo-llmo-what-ai-optimization-terms-mean ↗
Source Article
SEO, AEO, GEO, LLMO. What AI optimization terms mean? - Dashboa
SEO, AEO, GEO, LLMO. What AI optimization terms mean?
Answer Engine Optimization (AEO) is the discipline built around structuring your content so that it gets selected as the direct answer to a specific question, whether that answer appears in a Google featured snippet, a Siri response, an Alexa ans…
Original Research
Multiple sources (unnamed)
· Original study ↗
Methodology
Aggregate of research from multiple sources cited by author; no single named study specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 60% zero click search share. Source: Multiple sources (unnamed) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-google-searches-over-60-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-google-searches-over-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search share for Google<br><small>Source: Multiple sources (unnamed) (2025) · <a href="https://lighthousedata.io/data/zero-click-google-searches-over-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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