B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- zero click search share for Google searches (zero-click searches) (2026)
Zero-click searches account for roughly 25% of all Google searches.
- Reported as roughly 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://atlasmarketing.ai/seo-glossary/serp/ ↗
Source Article
What Is a SERP (Search Engine Results Page)? SEO Definition
Original Research
Semrush
· Original study ↗
Methodology
Zero-click searches defined as searches where the user gets an answer without clicking any result; attribution to Semrush inferred from paragraph context; figure reported as 'roughly 25%'.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 25% | |
| 2026 (current) | 60% | +140.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches (zero-click searches): 25% zero click search share. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-zero-click-search-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-zero-click-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- zero click search share for Google searches (zero-click searches)<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/google-zero-click-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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