B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- brand switching rate for US customers (2020)
18% of US customers recently switched to new brands during the COVID-19 pandemic.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fci-ccm.com
Primary
Tier C
https://www.fci-ccm.com/blog/post-covid-strategy-for-customer-experience-management-fci-business-ins… ↗
Source Article
Stop Churn Now: Best Customer Experience Management Solution
Churn is the silent killer of businesses, silently eroding profits and stalling growth. But there’s good news: You have the power to stop churn in its tracks with the Right Customer Experience Management (CXM) Solution. In this blog, we’ll explore why churn is a formidable adversary and how a top-no…
Original Research
fci-ccm.com
· Original study ↗
Methodology
Cited survey data during COVID-19 pandemic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US customers: 18% brand switching rate. Source: fci-ccm.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-customers-switched-brands-covid
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<blockquote cite="https://lighthousedata.io/data/us-customers-switched-brands-covid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- brand switching rate for US customers<br><small>Source: fci-ccm.com (2020) · <a href="https://lighthousedata.io/data/us-customers-switched-brands-covid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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