B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- brand switching rate for US consumers (2025)
85% of U.S. adults surveyed have switched brands for economic or value-based reasons.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Net Conversion
Primary
Tier B
https://www.creativeclicks.com/blog/how-changing-consumer-behaviour-is-rewriting-performance-marketi… ↗
Source Article
Why Value Has Replaced Loyalty in Today’s Consumer Landscape
Marketing doesn’t live in a predictable world anymore. Economic uncertainty, faster tech adoption, and constantly shifting consumer behaviour have rewritten the rules. People are spending differently, valuing differently, and switching brands more easily than ever.
Loyalty, once a steady metric on e…
Original Research
Net Conversion
· Original study ↗
Methodology
Survey of 1,200 U.S. adults by Net Conversion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 85% brand switching rate. Source: Net Conversion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-switched-brands-value-2025
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<blockquote cite="https://lighthousedata.io/data/us-consumers-switched-brands-value-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand switching rate for US consumers<br><small>Source: Net Conversion (2025) · <a href="https://lighthousedata.io/data/us-consumers-switched-brands-value-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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