B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- brand switching rate for Consumers (per Amazon Ads research) (2022)
According to Amazon, 71% of consumers switched brands at least once in the past year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier B
https://www.goatconsulting.com/blog/amazon-ads-unboxed-2022-key-learnings ↗
Source Article
Amazon Ads unBoxed 2022 Key Learnings | Goat Consulting
Amazon Ads unBoxed 2022 Key Learnings
This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising UnBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conf…
Original Research
Amazon Ads
· Original study ↗
Methodology
Amazon-reported figure shared at unBoxed 2022 conference and cited by Goat Consulting; consumers switching brands at least once in the prior year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (per Amazon Ads research): 71% brand switching rate. Source: Amazon Ads (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brand-switching-past-year
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<blockquote cite="https://lighthousedata.io/data/consumers-brand-switching-past-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- brand switching rate for Consumers (per Amazon Ads research)<br><small>Source: Amazon Ads (2022) · <a href="https://lighthousedata.io/data/consumers-brand-switching-past-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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