B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- brand switching rate for global shoppers (2026)
34% of global shoppers report switching brands in the last year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Allume Group
Primary
Tier A
https://www.digitalshelfinstitute.org/podcast/loyalty-is-now ↗
Source Article
Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group
[Live Event] Digital Shelf Summit Europe 2026: Beyond the Digital Shelf Into The Agentic Era → Oct 7 | London
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Podcast
Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group
Every quarter, the ecommerce education consultan…
Original Research
Allume Group
· Original study ↗
Methodology
Based on consumer surveys.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global shoppers: 34% brand switching rate. Source: Allume Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-switching-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-switching-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- brand switching rate for global shoppers<br><small>Source: Allume Group (2026) · <a href="https://lighthousedata.io/data/brand-switching-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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