B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- brand switching rate for consumers (2024)
Around 40% of consumers have switched brands since the pandemic.
- around 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magnolia-cms.com
Primary
Tier C
https://www.magnolia-cms.com/library/guides/future-impulses-in-the-energy-sector.html ↗
Source Article
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Original Research
magnolia-cms.com
· Original study ↗
Methodology
Cited in Magnolia guide; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 40% brand switching rate. Source: magnolia-cms.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-switched-brands-since-pandemic
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<blockquote cite="https://lighthousedata.io/data/consumers-switched-brands-since-pandemic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- brand switching rate for consumers<br><small>Source: magnolia-cms.com (2024) · <a href="https://lighthousedata.io/data/consumers-switched-brands-since-pandemic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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