B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26.5%
26.5% -- ad blocker usage rate for US citizens (2020)
In 2020, 26.5% of US citizens used ad blockers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26.5%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PageFair
Primary
Tier B
https://stape.io/blog/how-to-prevent-your-google-analytics-data-from-being-blocked-by-adblockers ↗
Source Article
How to prevent your Google Analytics data from being blocked by Adblockers
Original Research
PageFair
· Original study ↗
Methodology
Cited from a study referenced via PageFair Adblock Report 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US citizens: 26.5% ad blocker usage rate. Source: PageFair (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adblocker-usage-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-adblocker-usage-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.5%</strong> -- ad blocker usage rate for US citizens<br><small>Source: PageFair (2020) · <a href="https://lighthousedata.io/data/us-adblocker-usage-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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