B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
91%
91% -- generative ai adoption rate for US ad agencies (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Admiral Media
Primary
Tier C
https://www.freeformagency.com/post/instagram-advertising-agency-4 ↗
Source Article
Find Your Expert Instagram Advertising Agency
Find Your Expert Instagram Advertising Agency
Your team is probably in a familiar spot. Instagram is important enough that you can’t ignore it, expensive enough that you can’t tolerate fuzzy reporting, and regulated enough that you can’t hand it to a flashy agency and hope for the best.
That tension…
Original Research
Admiral Media
· Original study ↗
Methodology
Share of US ad agencies using or actively exploring generative AI, cited from Admiral Media's overview of AI use in agencies; original survey details not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ad agencies: 91% generative ai adoption rate. Source: Admiral Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ad-agencies-generative-ai-adoption
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<blockquote cite="https://lighthousedata.io/data/us-ad-agencies-generative-ai-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- generative ai adoption rate for US ad agencies<br><small>Source: Admiral Media (2025) · <a href="https://lighthousedata.io/data/us-ad-agencies-generative-ai-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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