B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- ad spend growth rate for UK digital video ad spend (2015)

2015  · eMarketer

UK digital video ad spend is projected to grow by about 50% annually through 2015.

  • Estimated / projected growth rate of 'about 50% annually' or 'about 50% or more'
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Attribution: eMarketer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2015
Entity
UK digital video ad spend
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
eMarketer Primary Tier B
http://www.emarketer.com/Article.aspx?R=1010224 ↗
Confidence: 68/100 Vintage: 2015 Channel: Common Crawl
Source Article
YouTube Is Top UK Video Site, with BBC iPlayer Following Behind
Also cited by
2026-08-22
Original Research
eMarketer · Original study ↗
Industrymarketing
Plain Text
UK digital video ad spend: 50% ad spend growth rate. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-video-ad-spend-growth-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-video-ad-spend-growth-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ad spend growth rate for UK digital video ad spend<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/uk-video-ad-spend-growth-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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