B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.2%
5.2% -- ad spend growth rate for US media ad spend (excluding Olympics, World Cup, political campaigns) (2023)
US media ad spend is projected to grow 5.2% year-over-year in 2023 when excluding the effects of the previous year's Olympics, World Cup, and political campaigns.
- Excludes cyclical events from the prior year: Olympics, World Cup, and political campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.2%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Magna
Primary
Tier B
https://ba-adexchanger.pantheonsite.io/agencies/magnas-us-ad-forecast-offers-a-glimmer-of-ad-spend-h… ↗
Source Article
Magna’s US Ad Forecast Offers A Glimmer Of Ad Spend Hope
Also cited by
iab.com
https://www.iab.com/
2026-08-18
globenewswire.com
https://www.globenewswire.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
digiday.com
https://digiday.com/
2026-08-18
Original Research
Magna
· Original study ↗
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US media ad spend (excluding Olympics, World Cup, political campaigns): 5.2% ad spend growth rate. Source: Magna (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/magna-us-ad-spend-growth-2022-2023-excluding-events
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<blockquote cite="https://lighthousedata.io/data/magna-us-ad-spend-growth-2022-2023-excluding-events" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.2%</strong> -- ad spend growth rate for US media ad spend (excluding Olympics, World Cup, political campaigns)<br><small>Source: Magna (2023) · <a href="https://lighthousedata.io/data/magna-us-ad-spend-growth-2022-2023-excluding-events" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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