B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- ad spend growth rate for influencer marketing budget (2024)
8 out of 10 surveyed agencies expected that the budget allocated to influencer marketing would increase on average by 20% in 2024.
- based on surveyed agencies' forecasts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Kolsquare
Primary
Tier B
https://www.kolsquare.com/reports/influencer-marketing-trends-2024 ↗
Source Article
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Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-17
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-17
Original Research
Kolsquare
· Original study ↗
Methodology
Based on a report by Kolsquare (2022)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer marketing budget: 20% ad spend growth rate. Source: Kolsquare (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-budget-increase-2024
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-budget-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad spend growth rate for influencer marketing budget<br><small>Source: Kolsquare (2024) · <a href="https://lighthousedata.io/data/influencer-marketing-budget-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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