B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- online shopping preference rate for British consumers (2022)
16% of British consumers say they prefer to shop online for beauty products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinium
Primary
Tier A
https://acadia.io/amazon-vs-dtc-vs-retail-stores-tipping-the-balance-in-beauty/ ↗
Source Article
Amazon Vs. DTC Vs. Retail Stores: Tipping the Balance in Beauty
Original Research
Opinium
· Original study ↗
Methodology
Opinium Retail Tracker survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British consumers: 16% online shopping preference rate. Source: Opinium (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-prefer-online-beauty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-consumers-prefer-online-beauty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- online shopping preference rate for British consumers<br><small>Source: Opinium (2022) · <a href="https://lighthousedata.io/data/uk-consumers-prefer-online-beauty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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