B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- online shopping preference rate for urban citizens in India (2025)
12% of urban citizens in India prefer the online shopping mode for festival shopping.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos India
Primary
Tier A
https://www.channelinfoline.com/brand/3-in-4-tier3-citizens-prefer-instore-shopping-ipsos-indiabus-s… ↗
Source Article
3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping
3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Ipsos IndiaBus Shopping Fiesta Survey confirms all the buzz in the streets around festivals, with at least 3 in 4 tier 3 citizens (76%) claiming to prefer the instore mode of shopping most. Interestingly, overall, 5…
Original Research
Ipsos India
· Original study ↗
Methodology
Ipsos IndiaBus Shopping Fiesta Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
urban citizens in India: 12% online shopping preference rate. Source: Ipsos India (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/urban-online-shopping-preference-ipsos
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<blockquote cite="https://lighthousedata.io/data/urban-online-shopping-preference-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- online shopping preference rate for urban citizens in India<br><small>Source: Ipsos India (2025) · <a href="https://lighthousedata.io/data/urban-online-shopping-preference-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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