B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- online shopping preference rate for Indian urban shoppers (10 cities) (2011-06)
About 40% of surveyed urban shoppers aged 16-35 across 10 Indian cities prefer to shop online.
- Source states 'About 40 per cent'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2011-06
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASSOCHAM Social Development Foundation (ASDF)
Primary
Tier A
http://www.assocham.org/prels/shownews.php?id=2965 ↗
Source Article
Online retail industry to reach Rs. 7,000 crore mark by 2015: ASSOCHAM
The online retail industry in India is likely to be worth Rs 7,000 crore by 2015 due to easy availability of broadband services and increasing internet penetration across the country, apex industry body ASSOCHAM said today.
Buying-selling trends received from leading online shopping portals indicate…
Original Research
ASSOCHAM Social Development Foundation (ASDF)
· Original study ↗
Methodology
ASSOCHAM Social Development Foundation random survey in ten cities, 500 shoppers each aged 16-35
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian urban shoppers (10 cities): 40% online shopping preference rate. Source: ASSOCHAM Social Development Foundation (ASDF) (2011-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-shoppers-prefer-online-40pct-2011
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<blockquote cite="https://lighthousedata.io/data/india-shoppers-prefer-online-40pct-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online shopping preference rate for Indian urban shoppers (10 cities)<br><small>Source: ASSOCHAM Social Development Foundation (ASDF) (2011-06) · <a href="https://lighthousedata.io/data/india-shoppers-prefer-online-40pct-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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