B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- ad spend for UK marketers (2018)
About 70% of marketers have withheld their advertising spend.
- Reported by the Institute of Practitioners in Advertising (IPA) in the context of Brexit impacts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEP
Primary
Tier B
https://www.gep.com/blog/mind/how-brexit-is-impacting-marketers-in-the-uk-fmcg-industry ↗
Source Article
How Brexit Is Impacting Marketers in the UK’s FMCG Industry | GEP
July 06, 2018 | Marketing 3 minutes read
Britain’s exit from the EU is now the buzzword among the hoi polloi. The event has created ripples among all sectors, with automotive, financial services, chemicals & plastics, and food & beverages being some of the worst-hit sectors. This is due to the impac…
Original Research
GEP
· Original study ↗
Methodology
Percentage of marketers withholding advertising spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketers: 70% ad spend. Source: GEP (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-advertisers-freeze-budgets-brexit
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<blockquote cite="https://lighthousedata.io/data/uk-advertisers-freeze-budgets-brexit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad spend for UK marketers<br><small>Source: GEP (2018) · <a href="https://lighthousedata.io/data/uk-advertisers-freeze-budgets-brexit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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