B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- engagement lift for UGC-based ads vs brand-created content (2025)
UGC-based ads generate 28% more engagement than brand-created content.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://rule1.ai/articles/ugc-ads ↗
Source Article
UGC Ads: The Complete Guide for Ecommerce Brands | rule1
Check out our AI Agent.Learn more
UGC Ads: The Complete Guide for Ecommerce Brands
UGC ads outperform branded creative by 4x on CTR and 50% on CPC. Here's how ecommerce brands create, test, and scale user-generated content ads.
What are UGC ads? They're paid advertisements that use content created b…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social's 2025 Social Media Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UGC-based ads vs brand-created content: 28% engagement lift. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-28pct-more-engagement
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<blockquote cite="https://lighthousedata.io/data/ugc-28pct-more-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- engagement lift for UGC-based ads vs brand-created content<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/ugc-28pct-more-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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