B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
13.6%
13.6% -- marketing budget allocation for typical company (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Ingage
Primary
Tier A
https://ingage.io/blog/marketing-presentations-are-they-the-low-investment-high-reward-solution-to-b… ↗
Source Article
Marketing Presentations: Are They the Low-Investment/High-Reward Solution to Bigger Profits - Ingage
Want to show what your brand is made of? Marketing presentations are the answer. When done well, presentations can help you tell an engaging story that connects with your audience and inspires them to take action.
With just a few pages, marketers can weave valuable information into a story about who…
Original Research
Ingage
· Original study ↗
Methodology
Deloitte’s Annual CMO Survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
typical company: 13.6% marketing budget allocation. Source: Ingage (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/typical-marketing-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/typical-marketing-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.6%</strong> -- marketing budget allocation for typical company<br><small>Source: Ingage (2023) · <a href="https://lighthousedata.io/data/typical-marketing-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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